Charta
Legal Services, Digital Product, Artificial Intelligence
SERVICES
Art Direction Visual Brand Identity Logo Design Website UI Framer Build Sales Deck Strategy & Design
PROJECT
Charta moves deals forward with lawyer-quality contract automation.
The brand team came up with a bold logomark that incorporates the ‘C’ acronymn with the nib design of a pen (“Charta” being “document” in Latin). Block graphics integrated into typography represent redacted text found commonly in legal documentation, opening creative (sometimes cheeky) opportunities in copywriting: “Contracts so ________ smart they write themselves”.