Inversion is building a blockchain ecosystem to bring traditional businesses on-chain. Instead of waiting for mass adoption, they acquire companies with high operational friction and integrate blockchain infrastructure to unlock value.

We partnered with Inversion to bring this vision to life by developing a brand that reflects the intersection of legacy and innovation. Scientific illustrations inspired by 1980s journals and chalkboard diagrams lend a sense of intellect and credibility, while clean typography and a strict grid system provide structure and clarity. By paying homage to the past, the brand carves out a distinctive presence in the crypto space, confidently bridging the old and the new.