Dexter

Web3
SERVICES

Logo Design Brand Identity Social Media UX/UI Design Software Development

PROJECT

Dexter is a decentralized exchange built on the ROOT Network, enabling users to swap, pool, and earn with speed and transparency.

We partnered with Dimension Workshop to bring Dexter’s brand and product to life, designing both the visual identity and the core DEX interface.

The brand leans heavily into bold, typographic styling. It’s built to reflect the strength of the underlying tech and its modular architecture.

At the heart of the identity is the ‘X’ - an iconic mark symbolizing connection, exchange, and infinite possibility. It also just happens to make a great app icon.

Objective

Create a Bold, Future-Facing Brand and UI
Dexter needed a look and experience that showcased the technical strength of the ROOT Network while remaining accessible to newcomers. Our goal was to design a striking visual identity, create a clean on-chain user experience that enables fast interaction, and strike the right balance between utility and edge — building a product that feels powerful and advanced without overwhelming users who are new to the space.

Solution

Modular UX for On-Chain Performance
From low-latency swapping to pooled staking, the DEX needed to be lightning fast and intuitive. We mapped out flows for core actions like swap, pool, and earn, and designed modular UI components that could easily scale as new features were added. Responsiveness across mobile and desktop was a key priority, ensuring the interface felt seamless no matter the device. The result is a platform that supports a wide range of users, from crypto-native traders to those just getting started.

Design Strategy

Brutalist UI with Blockchain Swagger
We drew inspiration from brutalist design principles, using strong grid structures, monospaced typography, and high-contrast neon accents to create a visual identity that feels engineered, confident, and unmistakably digital. Every element of color and layout was carefully tuned to highlight core actions like swapping and staking, establish a consistent rhythm across screens, and build trust through clarity and speed. The result is a dark-mode experience that feels as technical as it is bold.

Whether you're a small start-up or a large business, our mission remains the same: to deliver tangible results with world-class brand, product design and code.

©2025 Next Chapter

Whether you're a small start-up or a large business, our mission remains the same: to deliver tangible results with world-class brand, product design and code.

©2025 Next Chapter

Whether you're a small start-up or a large business, our mission remains the same: to deliver tangible results with world-class brand, product design and code.

©2025 Next Chapter