Brightpoint is a US based law firm that serves companies and creators innovating at the cutting edge of their field. The aim is to showcase their positioning as an elite boutique in an innovative space while maintaining the formality and trust expected of a law firm.

The resulting brand refresh and website focuses on how Brightpoint “sheds light” on the more obscure, developing areas of modern technology. Special attention was placed on photography art direction, opting for more abstract textures of light photography rather than the typical stock images of white collar hand shaking.