Reimagining what it means to go green, Vanquish is a tool powered by Carbon Click that allows people to offset their vehicles' carbon emissions through an annual payment plan based on their mileage. Donations directly support real-world initiatives in the fight against climate change. To ensure Vanquish could break through the expected norms in this eco-friendly landscape, our overarching brand strategy embraced the anti-establishment spirit of the 70s. By pursuing rebellion and change, we purposefully employed provocative and tongue-in-cheek messaging, challenging Vanquish's audience to confront their own carbon footprint.