Through its innovative technology, MIKA enables any collector's phone to become an instant tap-and-go payment terminal. This breakthrough empowers charities to expand their fundraising potential by up to 800%, providing them with the means to make a more significant impact. A key aspect of the brand strategy was the development of a mascot, symbolising MIKA's commitment to inclusivity and community engagement. This endearing character injects a sense of people-oriented positivity and delight into every interaction. Recognising the importance of education, inspiration, and engagement, we also helped MIKA develop a strong social strategy to empower and uplift smaller local groups. By aligning with these communities, MIKA can extend their reach and provide valuable resources to support their fundraising initiatives. This helps small local groups gain traction and raise awareness.